Several theories of event-based prospective memory were evaluated in 3 experiments. The results depended on the association between the target event and the intended action. For associated target-action pairs (a) preexposure of nontargets did not reduce prospective memory, (b) divided attention did not reduce prospective memory, (c) prospective memory was better than when the target event and intended action were not associated, and (d) prospective memory was characterized by retrieval of the precise intended action. These results converge on the view that retrieval is mediated by a reflexive-associative process. In contrast, for unassociated pairs (a) preexposure of nontargets reduced prospective memory, and (b) divided attention reduced prospective memory. These results implicate cue-focused retrieval processes and are most consistent with a discrepancy-plus-search model. The entire pattern implicates both cue-focused and reflexive-associative processes and more generally supports a multiprocess framework of prospective memory (M. A. McDaniel & G. O. Einstein, 2000).