Purpose: This article seeks to explore ways in which one can share and spread best practice, that have the potential for transformational change. It describes the cultural and behavioural mindset that is needed to make this happen.
Design/methodology/approach: The overall approach is aimed at documenting the essential features of a best practice, giving pointers to relevant experts in that practice, deducing general guidelines, diffusing basic knowledge, and using subject-matter experts to apply and adapt the practices in a new context.
Findings: Best practice resources require to be actively promoted, otherwise one may end up with databases and people that are under-used and not fulfilling their potential. One should resist the temptation to focus on explicit knowledge; databases of best practices are insufficient. Databases point to examples and people, but it is through people that deep knowledge is transferred.
Originality/value: The information provided in this article is the viewpoint of the authors, who are experts in the field. Hopefully, their views will give the potential for transformational change.