Traditional methods of variance component estimation for traits under maternal influence consist of partitioning the variance into direct additive genetic, maternal additive genetic, permanent maternal environmental, and error variance components. This partitioning is based on the assumption that each calf is nurtured and fed exclusively by its own dam. However, under extensive pastoral systems, voluntary cross-suckling may occur and could be quantified by using contact loggers recording cow-calf affiliations. A simulation study was conducted to test several variance models for partitioning maternal variation by including information on cow-calf contacts. The results indicated that weighting maternal genetic and permanent maternal environmental effects by the relative time calves spent with particular cows, including their own mothers, is feasible and significantly increased the log-likelihood of the models. However, the interpretation of the variance components in terms of traditional direct and maternal heritability is no longer straightforward. The need for further research and implications for the industry are discussed.