Empowering bystanders to prevent campus violence against women: a preliminary evaluation of a poster campaign

Violence Against Women. 2009 Jan;15(1):106-21. doi: 10.1177/1077801208327482.

Abstract

Researchers at a midsized public northeastern university evaluated the efficacy of a poster campaign to determine if students increase their knowledge of prosocial bystander behaviors and willingness to intervene in instances of sexual violence after viewing a series of campaign posters where student actors model appropriate bystander behaviors. During the last week of the campaign, undergraduates were invited to participate in a Web survey. The results of this preliminary evaluation indicate promising variation in the awareness of students who reported seeing the campaign compared to those who did not.

Publication types

  • Research Support, U.S. Gov't, Non-P.H.S.

MeSH terms

  • Adult
  • Advertising*
  • Aggression
  • Crime Victims
  • Female
  • Health Knowledge, Attitudes, Practice*
  • Helping Behavior*
  • Humans
  • Interpersonal Relations*
  • Male
  • New Hampshire
  • Peer Group
  • Social Environment
  • Spouse Abuse / prevention & control*
  • Violence / prevention & control