Sociological poll of inhabitants of Chelyabinsk concerning a balanced diet was conducted. Every second chelyabinets needs change of the food, but thus has for this purpose no sufficient money resources. Deficiency in a food of animal protein, the majority of vitamins, macro- and microelements and saturation of a diet by carbohydrates and fats was shown. It was established that the products of mass consumption: bakery, dairy, meat,fat-and-oil products and sweets can be considered as potential products for enrichment, oriented for low-and middle-income countries primarily.