'Action. Adventure. Special offers.': How Marlboro engages consumers on its website

Tob Control. 2014 Sep;23(5):455-6. doi: 10.1136/tobaccocontrol-2013-051115. Epub 2013 Jul 12.

Authors

Vinu Ilakkuvan¹, Jennifer Cantrell², Donna Vallone²

Affiliations

¹ Department of Research and Evaluation, Legacy, Washington, District of Columbia, USA.
² Department of Research and Evaluation, Legacy, Washington, District of Columbia, USA Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland, USA.

PMID: 23853251
DOI: 10.1136/tobaccocontrol-2013-051115

No abstract available

Keywords: Advertising and Promotion; Social marketing; Tobacco industry.

MeSH terms

Humans
Internet*
Marketing*
Smoking*
Tobacco Industry*