Buying time promotes happiness

Proc Natl Acad Sci U S A. 2017 Aug 8;114(32):8523-8527. doi: 10.1073/pnas.1706541114. Epub 2017 Jul 24.

Abstract

Around the world, increases in wealth have produced an unintended consequence: a rising sense of time scarcity. We provide evidence that using money to buy time can provide a buffer against this time famine, thereby promoting happiness. Using large, diverse samples from the United States, Canada, Denmark, and The Netherlands (n = 6,271), we show that individuals who spend money on time-saving services report greater life satisfaction. A field experiment provides causal evidence that working adults report greater happiness after spending money on a time-saving purchase than on a material purchase. Together, these results suggest that using money to buy time can protect people from the detrimental effects of time pressure on life satisfaction.

Keywords: happiness; money; time; well-being.

Publication types

  • Research Support, Non-U.S. Gov't

MeSH terms

  • Adult
  • Canada
  • Consumer Behavior
  • Denmark
  • Emotions / ethics
  • Female
  • Happiness*
  • Humans
  • Income
  • Male
  • Middle Aged
  • Netherlands
  • Personal Satisfaction*
  • Quality of Life / psychology*
  • Time
  • United States