Further Validation of Measures of Target Detection and Stereotype Activation in the Stereotype Misperception Task

Regina Reichardt; Andrew M Rivers; Joerg Reichardt; Jeffrey W Sherman

doi:10.3389/fpsyg.2020.573985

Further Validation of Measures of Target Detection and Stereotype Activation in the Stereotype Misperception Task

Front Psychol. 2020 Nov 5:11:573985. doi: 10.3389/fpsyg.2020.573985. eCollection 2020.

Authors

Regina Reichardt¹, Andrew M Rivers², Joerg Reichardt³, Jeffrey W Sherman⁴

Affiliations

¹ Department of Psychology, University of Regensburg, Regensburg, Germany.
² Department of Psychology, The University of British Columbia, Vancouver, BC, Canada.
³ mbr Research GmbH, Regensburg, Germany.
⁴ Department of Psychology, University of California, Davis, Davis, CA, United States.

Abstract

Previous research presented a multinomial model to estimate four latent processes (target detection, stereotype activation, stereotype application, guessing) that contribute to responses in the Stereotype Misperception Task, an indirect measure of stereotyping (Krieglmeyer and Sherman, 2012). The present research further investigates the validity of the target detection (D) and stereotype activation (SAC) parameters. To this end, the data from Experiment 2 and Experiment 4 in Krieglmeyer and Sherman (2012) were re-analyzed using a bootstrap method to investigate the robustness of the results. Furthermore, two conceptual replication studies were conducted and analyzed with the same bootstrap method. A manipulation of target distinctness influenced the D parameter as predicted. A manipulation of prime prototypicality influenced the SAC parameter as predicted. Taken together, the results support the validity of the D and SAC model parameters.

Keywords: automatic; implicit; multinomial modeling; stereotype activation; stereotyping.