Chemical intuition and well-known design principles can typically be used to create ligand environments in transition metal complexes to deliberately tune reactivity for desired applications. However, intelligent ligand design does not always result in the expected outcomes. Herein we report the synthesis and characterization of a tricarbonyl rhenium (2,2'-bipyridine) 4-pyridylamidine, Re(4-Pam), complex with unexpected photophysical properties. Photoluminescence kinetics of Re(4-Pam) undergoes non-exponential decay, which can be deconvolved into two emission lifetimes. However, upon protonation of the amidine functionality of the 4-pyridylamidine to form Re(4-PamH), a single exponential decay is observed. To understand and rationalize these experimental observations, density functional theory (DFT) and time-dependent density functional theory (TDDFT) are employed. The symmetry or asymmetry of the protonated or deprotonated 4-pyridylamidine ligand, respectively, is the key factor in switching between one and two photoluminescence lifetimes. Specifically, rotation of the dihedral angle formed between the bipyridine and 4-Pam ligand leads to two rotamers of Re(4-Pam) with degenerate triplet- to ground-state transitions.