Marketing Your Practice: Setting Yourself Apart in a Competitive Market, Online Reputation Building, and Managing Patient Experience/Satisfaction

Abstract

The days of making a first impression when you meet your patients in person are numbered. Rather, in today's digital age, your prospective patients have likely already formed opinions about you and your practice before they meet you. And these opinions are largely influenced by the information they discover about you online. While you cannot completely control your personal brand or reputation as a physician, you can certainly try by controlling your online narrative: communicate your expertise and your value by effectively using social media, by regularly updating your practice website, and by proactively managing patient satisfaction reflected on physician rating websites. Set yourself apart in a competitive market today by building a strong digital presence.

Keywords: Branding; Marketing; Online reputation; Online reviews; Patient experience; Patient satisfaction; Physician branding.