Perception and action rely on integrating or binding different features of stimuli and responses. Such bindings are short-lived, but they can be retrieved for a limited amount of time if any of their features is reactivated. This is particularly true for stimulus-response bindings, allowing for flexible recycling of previous action plans. A relation to learning of stimulus-response associations suggests itself, and previous accounts have proposed binding as an initial step of forging associations in long-term memory. The evidence for this claim is surprisingly mixed, however. Here we propose a framework that explains previous failures to detect meaningful relations of binding and learning by highlighting the joint contribution of three variables: (a) decay, (b) the number of repetitions, and (c) the time elapsing between repetitions. Accounting for the interplay of these variables provides a promising blueprint for innovative experimental designs that bridge the gap between immediate bindings on the one hand and lasting associations in memory on the other hand. (PsycInfo Database Record (c) 2023 APA, all rights reserved).