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Americans discount the effect of friction on voter turnout.
Mazar A, Tomaino G, Carmon Z, Wood W. Mazar A, et al. Among authors: carmon z. Proc Natl Acad Sci U S A. 2022 Aug 23;119(34):e2206072119. doi: 10.1073/pnas.2206072119. Epub 2022 Aug 15. Proc Natl Acad Sci U S A. 2022. PMID: 35969772 Free PMC article.
Warnings of adverse side effects can backfire over time.
Steinhart Y, Carmon Z, Trope Y. Steinhart Y, et al. Among authors: carmon z. Psychol Sci. 2013 Sep;24(9):1842-7. doi: 10.1177/0956797613478948. Epub 2013 Aug 2. Psychol Sci. 2013. PMID: 23912069 Clinical Trial.
Commercial features of placebo and therapeutic efficacy.
Waber RL, Shiv B, Carmon Z, Ariely D. Waber RL, et al. Among authors: carmon z. JAMA. 2008 Mar 5;299(9):1016-7. doi: 10.1001/jama.299.9.1016. JAMA. 2008. PMID: 18319411 No abstract available.
Consumer research: in search of identity.
Simonson I, Carmon Z, Dhar R, Drolet A, Nowlis SM. Simonson I, et al. Among authors: carmon z. Annu Rev Psychol. 2001;52:249-75. doi: 10.1146/annurev.psych.52.1.249. Annu Rev Psychol. 2001. PMID: 11148306