Shiv B - Search Results

1

Altering experienced utility by incidental affect: The interplay of valence and arousal in incidental affect infusion processes.

Ling A, George N, Shiv B, Plassmann H. Ling A, et al. Among authors: shiv b. Emotion. 2023 Dec;23(8):2179-2193. doi: 10.1037/emo0001241. Epub 2023 Apr 27. Emotion. 2023. PMID: 37104766

2

Brain activity forecasts video engagement in an internet attention market.

Tong LC, Acikalin MY, Genevsky A, Shiv B, Knutson B. Tong LC, et al. Among authors: shiv b. Proc Natl Acad Sci U S A. 2020 Mar 24;117(12):6936-6941. doi: 10.1073/pnas.1905178117. Epub 2020 Mar 9. Proc Natl Acad Sci U S A. 2020. PMID: 32152105 Free PMC article.

3

The Role of Hedonic Behavior in Reducing Perceived Risk.

Jia JS, Jia J, Hsee CK, Shiv B. Jia JS, et al. Among authors: shiv b. Psychol Sci. 2017 Jan;28(1):23-35. doi: 10.1177/0956797616671712. Epub 2016 Nov 25. Psychol Sci. 2017. PMID: 27881710 Free PMC article.

4

Oxidative Stress Induced Damage to Paternal Genome and Impact of Meditation and Yoga - Can it Reduce Incidence of Childhood Cancer?

Rima D, Shiv BK, Bhavna Ch, Shilpa B, Saima Kh. Rima D, et al. Among authors: shiv bk. Asian Pac J Cancer Prev. 2016 Jan 9;17(9):4517-4525. Asian Pac J Cancer Prev. 2016. PMID: 27880996 Free article.

5

Interference of the end: why recency bias in memory determines when a food is consumed again.

Garbinsky EN, Morewedge CK, Shiv B. Garbinsky EN, et al. Among authors: shiv b. Psychol Sci. 2014 Jul;25(7):1466-74. doi: 10.1177/0956797614534268. Epub 2014 Jun 3. Psychol Sci. 2014. PMID: 24894582

6

Does liking or wanting determine repeat consumption delay?

Garbinsky EN, Morewedge CK, Shiv B. Garbinsky EN, et al. Among authors: shiv b. Appetite. 2014 Jan;72:59-65. doi: 10.1016/j.appet.2013.09.025. Epub 2013 Oct 5. Appetite. 2014. PMID: 24104055 Clinical Trial.

7

In praise of vagueness: malleability of vague information as a performance booster.

Mishra H, Mishra A, Shiv B. Mishra H, et al. Among authors: shiv b. Psychol Sci. 2011 Jun;22(6):733-8. doi: 10.1177/0956797611407208. Epub 2011 Apr 22. Psychol Sci. 2011. PMID: 21515738

8

Pressure and perverse flights to familiarity.

Litt A, Reich T, Maymin S, Shiv B. Litt A, et al. Among authors: shiv b. Psychol Sci. 2011 Apr;22(4):523-31. doi: 10.1177/0956797611400095. Epub 2011 Mar 3. Psychol Sci. 2011. PMID: 21372324

9

An expectations-based approach to explaining the cross-modal influence of color on orthonasal olfactory identification: the influence of the degree of discrepancy.

Shankar M, Simons C, Shiv B, McClure S, Levitan CA, Spence C. Shankar M, et al. Among authors: shiv b. Atten Percept Psychophys. 2010 Oct;72(7):1981-93. doi: 10.3758/APP.72.7.1981. Atten Percept Psychophys. 2010. PMID: 20952794

10

Dissociating valuation and saliency signals during decision-making.

Litt A, Plassmann H, Shiv B, Rangel A. Litt A, et al. Among authors: shiv b. Cereb Cortex. 2011 Jan;21(1):95-102. doi: 10.1093/cercor/bhq065. Epub 2010 May 5. Cereb Cortex. 2011. PMID: 20444840 Clinical Trial.

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