For matters outside our everyday experience we need a technical language. Its semantics and syntax must be carefully constituted from basic concepts and conclusions. A specialist language is easy to understand, precise and economical. The terminology of quality management has proved useful--irrespective of the product--on an international and intercultural stage. It is applicable in product- and service-industry as well as in health care. It does not relieve anybody from the pain of getting used to these programs. The specialist terminology paves the way for acting in a technical sense. In this the specialist use of language differs from a political and religious use of language.