When green is positive and red is negative: Aging and the influence of color on emotional memories

Abstract

Numerous studies have reported age-related differences in memory for emotional information. One explanation places emphasis on an emotion processing preference in older adults that reflects their socioemotional self-relevant goals. Here, we evaluate the degree to which this preference in memory may be modulated by color. In 2 experiments, younger and older adults were asked to study a series of affective words (Experiment 1) or affective pictures (Experiment 2) and then presented with an immediate yes/no memory recognition task. In particular, words and pictures were colored according to the following valence-color associations: positive-green, negative-red, and neutral-blue. Each study condition included both congruent (e.g., positive-green) and incongruent associations (e.g., positive-red). For both experiments, participants showed an advantage for congruent associations compared with other types of valence-color pairings that emphasized a robust joint effect of color and affective valence in memory. More specifically, older adults' memory was sensitive to positive-green stimuli only. We discussed results in line with mechanisms underlying positivity effects in memory and the effect of color on emotional memory encoding. (PsycINFO Database Record